Content creator/author Taline Gabriel uses lovely, soothing tones which match her personal brand promoting healthy eating and a holistic approach to personal wellbeing.We previously talked about how to create a cohesive feed on Instagram in this blog post, but we wanted to further expand on this topic. One of the most popular color palettes nowadays, thanks to the recurring trend of natural and earthy tones, neutral plus means using neutral colors along with an additional non-neutral color for contrast.Ī completely neutral color palette can also be an excellent choice for certain brands. And of course, it matches their playful, casual and fun brand image. Combining purple, blue and yellow works great in their case, since some of these colors are also found on their logo so the vibrant color scheme looks in line with the brand. A triadic scheme can easily look overbearing and aggressive.Ī great example of a well-done triadic color palette is Slack. If it sounds a bit tricky to pull off, it’s because it is. Complementary color combinations are great for data visualization, as they allow certain bits of information to stand out.Ī triad color palette uses three colors that are equal distance from each other on the color wheel. Hubspot is known for its signature coral color, but on its Instagram profile, you’ll often see it paired with navy blue. However, if you want your brand to come across as innovative, playful and communicative, bold color pairings are a great way to go. If your brand image is meant to inspire a sense of calm and serenity, then an analogous or neutral color palette will probably be a better choice. Using red/pink/purple elements in different types of photos creates a very pleasing visual effect, whilst still allowing them to create a variety of different visuals.Ĭomplementary color schemes are more eye-catching and usually deliver a stronger impact. Chambord has a beautiful color palette that centers around the rich, burgundy color of their signature product. red, orange and pink).Īn analogous Instagram theme will also be a great way to build brand awareness, giving you more wiggle room and options to experiment with. Coca Cola and red), then a monochromatic color scheme is a very good choice for you.Īs already mentioned, analogous colors are colors that are similar and positioned next to one another on the color wheel (e.g. If your brand is strongly associated with one color (e.g. This will help you create a very consistent Instagram feed and help you build brand awareness. This type of color scheme consists of just one color in several different shades. Here are a few popular types of color palettes, based on color theory, that you might want to consider for your Instagram. Canva, Coolers and Adobe Colors are all equally user-friendly, and of course, you can even use the same color or image to get more options and choose the exact tints, tones and shades you want for your brand. There is plenty of good online software that will allow you to create a perfect color palette even without any design knowledge. In addition to that, you can see which colors are complementary (on the opposite sides of the color wheel) and which are analogous (colors that stay side by side). The color wheel includes three types of colors: primary (red, blue and yellow), secondary (mix of two primary colors) and tertiary (mix of two secondary colors). the color of your logo)? The answer is the color wheel. So, how do you choose additional colors that will pair well with your primary color (e.g. Here’s how to create a perfect Instagram color palette with 5 easy tips.įind good color pairings using color theory Since this is a very visual platform, having a consistent color palette is a great first step. So, if you haven’t had time to do that so far, it’s high time to invest some time and effort into creating a professional-looking Instagram account. Over 130 million users engage with shopping posts on a monthly basis ( Instagram).81% of people use Instagram to research products and services ( Instagram).200 million users visit at least one business profile daily ( Instagram).Instagram is the 4th most used mobile app ( Hootsuite).While Facebook is still the most used network, its younger subsidiary Instagram has an impressive user base as well: as of January 2020, Instagram reportedly has more than 1 billion active users! And while we can expect new platforms such as TikTok to drive a bit of traffic away from Instagram, it’s still a leading marketing and e-commerce platform. Social media is one of the most important types of marketing today since over half of the world’s population is using at least one social media channel, with numbers growing steadily for years. Create a beautiful Instagram account by choosing a color palette that fits your brand perfectly.
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